Bo's Update

At etrans we recently launched an open competition looking for app ideas that can make the electric car smarter, safer and more fun. 

One of the strategic areas I have had my focus on since I started as innovation consultant at etrans was ‘Smart Data’, investigating how the intelligent e-cars can become more attractive than the gasoline driven ones by looking into the possibilities when combining the e-car with traffic data, navigation, wifi, smart phones etc.

The competition appsogelbiler.dk (apps & ecars) is rewarding the 3 best ideas in 3 categories with 25.000 DKK - and before you click through let me just say it’s all in Danish (etrans is working to get the Danes to love the e-cas).

I am hoping we get a bunch of creative and innovative concepts before the 1st of december deadline that our very competent jury can evaluate. The jury consists of:

Henrik Werdelin, Managing Partner at Prehype with a background from MTV Intl. Joost and Hotpotato and specialized in innovation and digital startups and focusing on user experience

Morten Just, Interaction Designer at Google. Previously worked with Adobe, Vodaphone and ZYB and develops new quirky apps in his sparse free time.

Christiane Vejlø, Digital trend expert and editor at Electronista.dk after having worked for 10 years with innovation in broadcasting and telephone industry.

Bo Borbye Pedersen, myself, innovation consultant and sr. designer at etrans with a background in user centered design and innovation, etc…

Please help spread the word to anyone you know who might be interested - and can understand Danish!