Bo's Update

Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm.

Bruce Nussbaum kills ‘Design Thinking’ which he helped define and promote for many years at Business Week. He says it time to move on to something new, which he defines as ‘Creative Intelligence’. He has some good points (and so does the 80+ commenters), but I can’t help feel that he is more motivated to sell his new book due out next year, than anything else.

Oh well, I guess it shouldn’t come as a surprise that these terms change. My main concern is that it makes it difficult to define what we do, for people (clients) who’s not so updated on all the design and innovation jargon.