This is pretty clever. Smart way to do good and market the guys behind it (a social innovation company):
A Good Week is a not-for-profit initiative, founded and led by social innovation agency A Very Good Company. This is your chance to get involved and celebrate all of the good that happens in the world! We believe in helping to create a world where people can Feel Good, Do Good and Live Good.
A Good Week is set to June 18-24 2012. The Very Good Company behind. Graphics by Because Studio