News, thoughts and inspiration from designer Bo Borbye Pedersen.
16 posts tagged work
Currently writing on a collection of advice on how to work with change and transformation in complex systems, based on experience we have gained from the innovation challenges in the etrans project. Should be printed and publicly available during this fall. Stay tuned…
Today I taught 20 something business developers from DONG Energy about prototyping ideas in order to explore, test or communicate them more efficiently. Here’s a phone shot of some of the tools they could choose from. I was very impressed by the participants’ energy and work. + a pleasure to work with Mette (head of etrans) & Morten (from Experience Strategy).
Update: More photos from the 2 day workshop now online at etrans’ flickr
I will be busy bringing design thinking and methods to business professionals, students and architects this spring… On the photo you see me at a recent Design Thinking workshop for Tre-for the local energy company, I helped facilitate earlier this year (more flicks here).
I have a lot of similar stuff lined up this spring. Tomorrow is the first day of a course I am teaching with my former partner and now phd student Jesper at Roskilde University on Design methods and visualization running for 5 days over the next 2 month. The day after it’s user driven design methods and insights from the etrans project for business contacts of Trekantområdet. Then in the middle of april I will co-facilitate a 2 day workshop on prototyping for business developers from DONG Energy - and to end it of by the end of may I am heading a 3 day postgraduate course in workshop methods as part the Danish Architects’ Associations continuing professional Development program.
So in between the ongoing projects and activities at etrans it looks like a pretty busy - but exciting spring.
“Forget all the speculation about range anxiety, batteries or price. With the rebirth of electric vehicles we’re giving the opportunity to think out of the box and reinvent the car from scratch, since you are not bound by the known physical bounderies limited by the heavy motors, exhaust or cooling systems.”
“So says etrans, which together with a group of students from the Design school in Kolding returned from a five-week stay in China, where the Danes, together with students from Tongji University in Shanghai and Volkswagen the factory in Shanghai has worked on new solutions for the interior of the car.”
Recent double-page spread in national Danish newspaper Jyllandsposten on the design projects I framed and kickstarted in Shanghai this October. We just opened a new etrans exhibition this week, including these prototypes which can be seen until middle of April in Kolding.
At etrans we recently launched an open competition looking for app ideas that can make the electric car smarter, safer and more fun.
One of the strategic areas I have had my focus on since I started as innovation consultant at etrans was ‘Smart Data’, investigating how the intelligent e-cars can become more attractive than the gasoline driven ones by looking into the possibilities when combining the e-car with traffic data, navigation, wifi, smart phones etc.
The competition appsogelbiler.dk (apps & ecars) is rewarding the 3 best ideas in 3 categories with 25.000 DKK - and before you click through let me just say it’s all in Danish (etrans is working to get the Danes to love the e-cas).
I am hoping we get a bunch of creative and innovative concepts before the 1st of december deadline that our very competent jury can evaluate. The jury consists of:
Henrik Werdelin, Managing Partner at Prehype with a background from MTV Intl. Joost and Hotpotato and specialized in innovation and digital startups and focusing on user experience
Morten Just, Interaction Designer at Google. Previously worked with Adobe, Vodaphone and ZYB and develops new quirky apps in his sparse free time.
Christiane Vejlø, Digital trend expert and editor at Electronista.dk after having worked for 10 years with innovation in broadcasting and telephone industry.
Bo Borbye Pedersen, myself, innovation consultant and sr. designer at etrans with a background in user centered design and innovation, etc…
Please help spread the word to anyone you know who might be interested - and can understand Danish!
This pic shot today is from a small exhibition I have planned and coordinated at EBST (The Danish Enterprise and Construction Authority) in time for Copenhagen Design Week 2011 This morning I hooked up the last displays and made sure everything was up and running.
The exhibition is called ‘The Danes Must Learn to Love the Electric Car’ and features some of etrans main findings and 6 of our projects. Check the UK flyer for more info or view some more shots of the exhibition.
Above pic shows the dashboard of the Nissan Leaf. As part of my work at etrans, I am looking into how we can make the experience of the electric car better, more convenient and all around attractive. One of the potential areas we have identified and currently working with is what we have called ‘Smart Data’. App’s such as the
carwings feature implemented in the Leaf dash, which ranks the car and drivers ability to drive economically and awards the best with Gold or Platinum. And it seems like a feature some drives find fun and motivating.
Also of interest is that Ford has chosen to present their Ford Electric tomorrow at CES along side Consumer Electronics, instead of at the Detroit motor show the following week.
Above is a shot of the dashboard of the Nissan Leaf. As part of my work at etrans, I am looking into how we can make the experience of the electric car better, more convenient and all around attractive. One of the potential areas we have identified and currently working with is what we have called ‘Smart Data’. App’s such as the carwings feature implemented in the Leaf, which ranks the car and drivers ability to drive economically and awards the best with Gold or Platinum - and it seems like a feature some drives find fun and motivating.
Also of interest is that Ford has chosen to present their Ford Electric tomorrow at CES along side Consumer Electronics, instead of at the Detroit motor show the following week. Via.
I’m on my way to Kolding to start on a 3 month project for etrans. The video here should explain the overall goal of etrans:
The aim of the project is to provide the methodological basis for the development and design work which will help the electric car become both an environmental and commercial success in Denmark.
More on my part in the project will follow as I get started.

This friday we publicly announced the closing of Move, the design consultancy I have run the last 4 years together with Jesper. A bit sad since we have had a great time, and gained a bunch of experience, working with a lot of great people. But also quite exciting as it’s now time to think about a new setting where I can continue working with design as a valuable tool and mindset. Let me know if you have any suggestions.
The case-video which wraps up some of the insights from the service design work we were involved in for the Danish pension company PFA. The video is in Danish - I am to be found somewhere in the middle of the 5 miunte video. Read my previous (and more in depth) thoughts about the project. The project and video was part the Desinova project under program for Userdriven Innovation. Check out more info on Desinova and watch a few more videos. This is a slightly edited version to keep it short enough for Tumblr.

The first issue of the new magazine ‘CSR – Inspiration and knowledge for the management of the sustainable company’ was just released this January. And MOVE was featured in it with a 2 page write up of our work with creating a sustainable laptop and service system for Zepto Computers.
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